The Bloody Sunday Memorial, commemorates the Bogside Masacre of January 30 1972. The monument lists the names of  14 persons that died during the Northern Ireland Civil Rights Association march during which twenty-six unarmed civil rights protesters and bystanders were shot by soldiers of the British Army. The soldiers involved were the First Battalion of the Parachute Regiment. Thirteen males, seven of whom were teenagers, died immediately or soon after, while the death of another man four and a half months later has been attributed to the injuries he received on that day. Two protesters were also injured when they were run down by army vehicles. Five of those wounded were shot in the back.
Later, investigations were held by the British government. The report found that all of those shot were unarmed, and that the killings were both "unjustified and unjustifiable." On the publication of the Saville report the British prime minister, David Cameron, made a formal apology on behalf of the United Kingdom.
The Provisional Irish Republican Army (IRA) had begun in the two years prior to Bloody Sunday.
Bloody Sunday remains among the most significant events of the Troubles of Northern Ireland, chiefly because it was carried out by the British army and not paramilitaries in full view of the public and the press.

It is normal to see the neighbors place flowers at the foot of the monument. With easy access from the city center, the Bloody Sunday Memorial is a piece of modern history.